Social Media and Schools

You’ve probably heard the term “social media” bandied about and you’ve probably wondered whether it is relevant to you and your busy life. After all, you’re not a blogger, you’re not using FaceBook, and you don’t have a lot of time for web surfing. Let me try to explain why I think social media is relevant to you.

First, what is social media? The term essentially means that instead of big companies and paid journalists creating media content, regular people like you and me are doing it. In this context, the term “social” is more about “society” than it is about “socializing” or “networking.” So, in social media, people like you and me are the ones writing articles and sharing ideas.

Next, how does social media happen? A variety of technologies have been developed to take advantage of the internet — things like blogging, discussions boards, podcasts, photo and video posting, even music sharing — that make it possible for regular people to publish their ideas online to be enjoyed by millions of people around the world. That was unimagineable until a few short years ago.

Now, why does this matter to you and your family? Because we can use social media technologies to improve the way our school communities share ideas and make decisions. We are all creators and consumers of ideas. We want our opinions to factor into decisions, and we want to know what our friends and neighbors are thinking and saying about important issues. If we can build a simple, easy to use web site where people can share news and ideas about our schools (and the conversation needs to be focused on our schools, not other people’s schools), we can ensure that everybody in the community has a voice and everybody hears what is being said.

Social media is indeed a powerful tool that can change the way our school communities set priorities and make decisions.

One Response to Social Media and Schools

  1. janettepalmer says:

    following on Twitter – what you talk about here is why I searched on Twitter for School Board Members.I also am a Marketing and Sales Manager for a sport optics company in Oregon. Limited Marketing budget, learning about social media opportunities.

    Would love to build “community” around School Pulse.

    Looking forward to sharing info.

    Thank you,
    Janette Palmer
    Board Member
    Molalla River School District

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