We’re Off and Running

Today we launched our v1.0 site, integrating a ton of feedback from friends and users of our alpha site. We hope to simplify the lives of busy parents by providing a one-stop-shop for everything they need to know and want to discuss with the parents and teachers involved with their children’s schools.

Having spent a lot of time on other community sites, I think our approach is genuinely different. Our hypothesis is that we can bring the 45 million parents of school-aged kids together with an application that delivers real utility.

  • We are interested in helping people in their real (offline) lives
  • We will consolidate information and conversations in one place
  • We organize around existing communities (vs. virtual communities)
  • The site does not require technical skills to navigate

This is all about moving offline communities online. The communities we are looking at — roughly 100,000 schools in the US — are vibrant and committed to the schools that are educating their kids. If we do it right, we can help our users stay up to date on what’s happening in those schools while increasing the level of parental involvement. Research shows that schools with higher levels of involvement tend to perform better, and wouldn’t it be great if we could actually contribute to the education of our children.

If you are a parent, I’m curious to know which resources you rely on to organize your busy life. Are there websites you use? Have you seen others that are doing this well?

I would appreciate your feedback and ideas, and I will provide regular updates on our progress.  Visit the site here.

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