Last June, brimming with the confidence that invariably attends the launch of an upstart social media business, I posted on a discussion I had with SocialSphere’s John Della Volpe about the momentum building behind Facebook. John, at the time an advisor to SchoolPulse, warned that Facebook’s reach posed a real threat to nascent SchoolPulse and every other social networking platform on the planet. My response:
I don’t buy it. Facebook may work for GenY, a demographic that has grown up in a very different technology context and is comfortable in that medium. The rest of us — anybody over age 30, really — aren’t looking for social networking. We are looking for ways to improve, simplify, enrich, organize, extend… our real lives. A generic social networking platform built to serve tens of millions can’t do that.
Well, it turns out he was right.
Over the past three months, I find myself spending an increasing amount of time on Facebook, and that investment of attention is steadily increasing. I post photos and updates from my iPhone, I visit the site 10 or 20 times a day, I have connected with long-lost high school and college friends, and I created a group to manage my 25th high school reunion (46 FB members so far!). I love it. Tonight, my wife – a mid-late technology adopter and FB newbie – spent about an hour connecting with old friends, dishing with others… She had a blast.
In my June post, I asserted that generic platforms couldn’t meet the requirements of the 30+ crowd, and that’s just not true. The network effects of a platform like Facebook (meaning that the service becomes more valuable as more people join) are real, tangible, and render moot any objections about generic look and feel.
If the most vociferous opponents are the most difficult to convert, then Facebook must be pretty good. In fact, I’m more than a convert. I’m an evangelist.
Go ahead, give it a try.