LinkedIn for Moms

LinkedIn stands apart from all the other big social networking names.  While it is built around networking in the purest sense, its value is the tangible benefit it provides its users in their day-to-day business lives.  Social networks that go beyond “social” offer compelling value.

SchoolPulse is doing the same thing, but for a different audience.  We offer parents – especially mothers – the ability to streamline hectic schedules and simplify communication in their day-to-day family lives.  Moms in America shoulder the responsibility for shepherding their children through a maze of educational activities (academic, social, athletic, musical…) and more often than not, they get lost in that maze.  Think about all the information flows that mothers manage:  flyers coming home in back packs, emails and phone calls from troop leaders, coaches, faith-based organizations, conversations at school drop-off and pick-up… The list goes on and on.  Technologists call this “unstructured data” and it’s a bear to manage.  We think SchoolPulse is the best way to manage it.

We just fielded a survey of some of our members, and here’s what we learned:

• 39% spend 30 minutes or more every day organizing their kids’ activities
• 73% have never used a social networking site
• 47% rely on email to manage group calendars and events
• 86% would recommend SchoolPulse to others

These numbers add up to a huge opportunity to simplify life for parents, with the indirect but immensely important benefit of reducing stress on American kids.

It took LinkedIn five years to become a household name in the business community.  Over the next five years, I want SchoolPulse to become a household name among American families.